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Three made-up businesses. Built as if they were real.

Each concept project is a fictional business we designed the way we would design yours, with real photography and real layouts. The photos are real; the names, places and details are invented.

Concept projects · fictional businesses

Three signs a website is costing you customers: it’s hard to use on a phone, there’s no clear way to book or call, and it doesn’t show your real work. No sound.

A black sports car being sprayed with water, foam flying off the rear wheel, in black and white

Harbourside Mobile Detailing

Concept project · fictional business

Trade
Mobile car detailing
Area
Eastern suburbs and inner west
Pages
Home, packages, booking, areas, FAQ

The brief

Customers kept asking the same three questions: how long does it take, do you come to me, and when are you free? The site had to answer all three before anyone picked up the phone.

What the site does for the business

  • Leads with the finish. A full-width photo of a car mid-wash does more selling than a paragraph of adjectives.
  • Explains packages by time. Express wash, full detail and paint correction, each with how long it takes, so customers can plan their day.
  • Books in two steps. Choose a package and a time, add the address. No account, no back-and-forth messages.
  • Lists the suburbs served up front, so nobody books a job across the bridge by mistake.

Key screens

Homepage
Mobile homepage
Booking, step 2 of 2

Greenline Landscapes

Concept project · fictional business

Trade
Landscape design and construction
Area
North Shore
Pages
Home, projects, services, site visit
A wide paved garden path running between clipped hedges and a stacked stone wall

Key screens

Homepage
Site-visit request

The brief

Every quote started with a wasted drive. Show the finished gardens first, then ask enough that the first site visit is a real one.

What the site does for the business

  • Lets finished projects sell. Each project has its suburb, what was built and a before and after.
  • Asks the right questions first. The site-visit form asks about the space, access and timing, and lets people attach photos from their phone.
  • Loads quickly on a weak signal, because people often look it up standing in their own backyard.

Fade & Co

Concept project · fictional business

Trade
Barbershop, two chairs
Area
Inner west
Pages
Home, services, book, find us

Key screens

Mobile homepage
Choose a barber and a time
Desktop homepage

The brief

Most people who look up a barber want to know three things: are you open, how long is the wait, and can I book? Fade & Co’s old page made them scroll past a gallery to find out.

What the site does for the business

  • Today’s hours on the first screen, taken from the regular opening times.
  • Choose your barber or take the first free chair. Regulars can stay with the person who knows their cut.
  • Directions one tap away, with a note about where to park.

Demonstration project, sample data

A request queue that runs in your browser

Not a client website. We built this small app to show the kind of tool we can make for a business that handles a lot of enquiries.

Everything uses made-up names and stays in your own browser. Nothing is sent to Cendavo or anyone else.

Open the demonstration project
  • Add a sample requestA fictional customer, the service they want and a preferred date.
  • Move it alongFrom new, to follow-up, to done, with open requests listed first.
  • Prepare a reply draftA draft you would check and send yourself. No message is sent automatically.

Want one of these for your real business?

Tell us what you do and who you do it for. We’ll reply by email to arrange a short free consultation.

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